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AW10 catalogue

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my lovely models – kumiko and niko
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We had our AW10 catalogue photo shoot 2 weeks ago. The dynamics have changed pretty much as we have new members in the design/product development team. Every designer has their unique style and I think this would be one of the more interesting catalogues we’ve done so far. Also, for those of us who have been doing it for a few seasons now, the experience really plays a huge part in making a good clean & simple composition.

The shoot was done in Wall by Studio Ease, located at Tsunashima. It is a really nice studio but it was quite challenging trying to fit our colorful products into the rustic set up. We had to rent props to spice up our scenes. Going to prop rental stores is one of the highlights for me as you can find almost anything there and they all look photogenic. Things like these:

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This season, I have payed more attention to the styling of clothes to compliment my Glee products. As for the glee blankets sets seen above, I have chosen bold patterns in black and white to bring out the vibrant colors of the products. Glad my eley kishimoto sneakers came into good use! Will be posting more pictures of the photo shoot soon! stay tuned!



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